And what's the deal with breastfeeding?

Last night, Anna told me we need to get a "breastfeeding coach." Quit laughing, boys. She was serious. Apparently, breastfeeding is often a difficult, unpleasant experience. I'd assumed that most women choose not to breastfeed because it's incredibly inconvenient, possibly even embarrassing. Anna informed me that high rate of attrition is just as likely due to the enormous difficulty of breastfeeding. Thus, the coach. So, as long as we're sharing stories, anyone got one about a breastfeeding coach?